Kylie Jenner Transforms to Pink Hair for Dunkin Launch

Go, Kylie Jenner, go! 

The Kardashians star looks truly amazing, sweetie as she celebrates her King Kylie drink line at Dunkin’, officially launching July 8. 

For the campaign, Kylie not only helped curate a menu full of pink-themed drinks—including the Candy Pink Lemonade Refresher, the Vanilla Pink Cloud Latte and the Pink Lemon Drop Suncloud Lemonade—but also took the moment a step further by returning to her signature pink look. 

In a commercial as well as several photos for the Dunkin’ launch, Kylie’s wig is as pink as her drink, falling in waves well past her shoulders as she also sports a pink skirt suit and matching almond shaped nails. 

And Kylie’s transformation comes two years after she fully embraced what was known as her King Kylie era in the mid-2010s, or her time as one of Instagram and Tumblr’s most-followed teens. 

At the time, she was widely known for her unique aesthetic and oscillated hair colors—usually between pink and teal—frequently.