Kristin Cavallari taps sons for Uncommon James men’s jewelry launch
Kristin Cavallari called on some familiar faces to announce her latest project.
Earlier this week, the “Laguna Beach” alum tapped her sons Camden, 13, and Jaxon, 12, to show off the new men’s jewelry collection from her Uncommon James brand.
“We launched men’s jewelry at @uncommonjames so obviously I had to find the 2 cutest models available,” Cavallari, 39, captioned Instagram photos of the pair posing in the pieces while playing basketball.
Sharing another snap in her Stories, Cavallari added of the range’s chain necklaces, “2 different lengths for your little guys too.”
It’s not the first time the reality star’s called on her kids for a modeling gig; her daughter Saylor, 10, helped her launch Uncommon James’ kids’ jewelry drop last year — and even designed the pieces herself, with an assist from her mom.
“Saylor and I have always said that she would take over Uncommon James one day,” Cavallari, who shares her three children with ex-husband Jay Cutler, told WWD at the time.
“We’ll see … But she does say that she wants to, and so I just thought that this would be a fun way to get her involved and just get to have this experience together.”
Cavallari launched Uncommon James in 2017, and today, the brand spans categories including skin care, fragrance, apparel and candles.
The star staged her lifestyle company’s first-ever runway show during Miami Swim Week in May, walking the runway in a snakeskin-print bikini and stilettos — along with plenty of Uncommon James jewelry, naturally.
