J-Lo is making a career transition: LinkedInfluencer.
As part of the campaign for her upcoming Netflix flick “Office Romance,” the rom-com queen is taking the opportunity to update her LinkedIn profile, with a few fictional jobs mixed in.
The music legend’s virtual CV now reflects some of her most-loved movie jobs: a custodian with dreams of management (“Maid in Manhattan”), a lovelorn wedding planner (“The Wedding Planner”), a bride-to-be in shotgun wedding (“Shotgun Wedding”) and, of course, her latest role as the CEO of Air Cruz in “Office Romance.”
The raunchy romantic comedy, which stars Lopez, “Ted Lasso” star Brett Goldstein” and “GLOW” alum Betty Gilpin, tells the story of a secret office romance and the trouble two workaholics get in when they start thinking with their hearts.
(But since we’re talking about LinkedIn, you should be aware the new project is apparently pretty racy.)
Lopez shared the news in a cheeky Instagram video teasing her “new role.” The stunt is the latest step in Netflix’s robust LinkedIn strategy: growing fandoms at work, with a little guerrilla marketing.
For a Webby-nominated “Squid Game” campaign, the streamer allowed fans to apply on LinkedIn to become a fearsome Pink Guard for a day, earning the chance to attend the premiere in New York. “Emily in Paris” also got the LinkedIn treatment as no-nonsense boss Sylvie Grateau earned praise for touting her deeply French style of business.
Studios have been steadily shifting focus to the networking platform for the last decade — 20th Century Fox created a campaign for Liam Neeson’s “particular set of skills” in “Taken 3” back in 2015. Meanwhile, multi-hyphenate celebs like Ryan Reynolds, Jessica Alba and Shaq have leveraged their star power on the platform to promote their latest projects.
Lopez’s update is timed to stir up some hype for the “Office Romance” trailer, which debuts on Thursday ahead of the film’s release on June 5.
Let’s hope she accepts our request to connect!
