A new year is the perfect time to reflect on your financial habits and make small changes that can have a big impact.
For over a decade, I’ve worked with clients navigating life transitions, like divorce and retirement, to help them forge their new financial paths. In my experience, there are six money personalities that represent the ways that people’s money beliefs and attitudes play out in daily life.
Here’s my best money advice for each personality going into 2026:
1. The Giver
The Giver has a heart of gold and a generous spirit. Whether helping a friend in need, contributing to a worthy cause, or lending a hand to a stranger down on their luck, the Giver is always there. But this can lead to overspending, neglected personal financial needs, and even feelings of resentment.
My best money advice for 2026
For the Giver, the key is finding balance. With thoughtful planning and increased awareness of when to say no, you can continue to support others without jeopardizing your financial situation.
When you find yourself in a pinch, remember that there are many ways to fill others’ cups — as well as your own — that don’t cost a dime. In fact, often your time and talents can make an even greater impact than your treasures.
2. The Trailblazer
Trailblazers don’t follow the herd — they lead it. They exude confidence and embrace thoughtful risks. They are driven, focused, and relentless in their pursuit of success. But here’s the twist: Their fierce independence can lead to burnout and a reluctance to ask for help.
My best money advice for 2026
While a Trailblazer may excel at creating wealth, managing it requires a much different skill set. It’s important to learn how to delegate. By recognizing your limitations and leveraging the expertise of others, you can maximize the potential of your hard-earned money. This will ultimately reduce stress and enhance your overall financial success — allowing you to enjoy the fruits of your labor.
3. The Skeptic
Money? Nah, that’s for the fat cats and money-grubbers. The Skeptic’s mistrust can stunt their financial progress. They often feel caught between believing they don’t deserve wealth and panicking at the thought of pursuing it. The result? They continue to repeat behaviors that leave them feeling financially insecure.
My best money advice for 2026
Writing down all your positive qualities can help you see that your worth isn’t tied to your bank account. Surround yourself with people who are financially successful — as well as kind and generous — to help reshape your views on money. Witnessing how wealth can be used for good might help dismantle the assumption that it inherently breeds greed.
4. The High Roller
High Rollers live for the moment! Fancy things light them up. Saving for the future? Not so much. Their emotions can lead to impulsive purchases, and they can easily lose track of spending — which may result in a pile of debt. This constant pursuit of pleasure can cause the High Roller to feel empty inside.
My best money advice for 2026
Exploring how you cope with emotions, like boredom or anxiety, can help reduce impulse purchases. Budgeting apps or spending trackers, along with thoughtful discussions about the relationship between self-worth and material things, can help build self-awareness around spending habits. Transitioning to a cash-only system can also be a powerful tool for you — limiting your ability to rely on credit cards when you’re tempted to splurge.
5. The Penny Pincher
The Penny Pincher is a perpetual saver, regardless of how much they have in the bank. They are disciplined and resourceful when it comes to spending (which is a good thing!) and often feel guilty after making a purchase — even when it’s a necessity. Typically, they are debt- and risk-averse and fear losing it all, which can cause them to miss out on opportunities to effectively grow their wealth or benefit from valuable experiences.
My best money advice for 2026
Learning the basics of investing can empower the Penny Pincher to take calculated risks. Setting specific spending goals — like taking a dream vacation or planning fun nights out with friends — can help you shift your focus from what you might lose to what your money can help you gain and experience. This approach can build confidence and create a more balanced perspective.
6. The Avoider
The Avoider would rather not think about money, let alone talk about it. They typically have no idea where they stand financially. And frankly, most don’t know where to start. But the more they avoid their situation, the more anxious they become.
My best money advice for 2026
Even the smallest actions can spark change. Dedicating just 10 minutes each week to reviewing your account balances, exploring your spending, or asking for help can empower you to confront your financial situation with less stress. Additionally, seeking resources like online articles, podcasts, or financial literacy classes can help you take actionable steps to improve your financial well-being.
Keep in mind
These aren’t meant to be reductive labels but rather lenses that build awareness of your current habits. Remember:
- These aren’t rigid categories. Your behavior with money can change over time as life experiences shape new financial habits.
- Growth is always possible. Recognizing your tendencies empowers you to make intentional shifts and cultivate healthier behaviors.
- Identifying with multiple types is typical. It’s common to exhibit traits from more than one personality type.
And of course, you may want to seek personalized financial advice that’s tailored to your specific needs.
Steph Wagner is a nationally recognized thought leader in women’s wealth and financial empowerment who serves as the National Director of Women & Wealth at Northern Trust. She is the author of “Fly! A Woman’s Guide to Financial Freedom and Building a Life You Love.” Learn more at stephlwagner.com.
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