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Sarah Jessica Parker nods to Carrie Bradshaw in Fendi handbag campaign
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Sarah Jessica Parker nods to Carrie Bradshaw in Fendi handbag campaign

By Abrar Hussain
June 16, 2026 2 Min Read
0

Sarah Jessica Parker is the new face of Fendi’s Baguette bag campaign. fendi/Instagram

Sarah Jessica Parker has landed the campaign of Carrie Bradshaw’s dreams.

The actress who once stepped into her on-screen counterpart’s (many) shoes on HBO’s “Sex and the City,” is now the face of Fendi’s new Baguette campaign.

In the video and image shared by the brand on Instagram, Parker wears a green utility-style jumpsuit, clutching a beaded zebra-printed version of the iconic style.

The brand shared both a still photo as well as video of the actress in a campaign that would make Carrie Bradshaw proud. fendi/Instagram
Parker, as well as the other celebs tapped for the campaign, were allowed to choose their favorite of the new styles to pose with however they felt moved to. fendi/Instagram

Aside from her massive collection of Manolo Blahnik heels, the fictional Carried Bradshaw popularized the early-aughts Fendi shoulder bag.

“This isn’t a bag, it’s a Baguette,” she famously exclaimed when a thief tried to take her purse during Season 3.

The design was so core to Bradshaw’s life that the purple sequined style made a return in “And Just Like That.”

And the slogan has stuck, with Parker using it as the tagline in the campaign.

“This isn’t a bag, it’s a Baguette,” Bradshaw said during the long-running series “Sex and the City.” HBO
And the famous purple sequined style made a return in HBO’s “And Just Like That.” GC Images

Creative director Maria Grazia Chiuri is putting the nineties classic front and center this year, with Emma D’Arcy, Jessica Alba, Iris Law and more also starring in their own shots, per a press release from the brand.

Photographed by Bibi Borthwick, each celeb was directed to choose a design that “best represents them, at least in that moment,” per the release, with Parker picking up the wild style.

Carrie Bradshaw would surely approve.

Author

Abrar Hussain

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