Inside PATRÓN’s Bold Move into Streetwear Culture –

The effortlessness of PATRÓN’s tequila-making process translates seamlessly into their latest streetwear drop with Montreal-based streetwear brand, Les Patrons.

See the latest drops limited-edition staples that will get endless rotation in your wardrobe.

With the signature sentiment “No Friends, Just Familia”, two colour-ways for a hat option, and a boxed-white tea make this drop as minimal as it is impactful. The understated touch of the designs speak to the fluidity of PATRÓN’s approach to craftsmanship.

There are a few key ethos PATRÓN sticks to. They have said it themselves:

“From our eco-friendly reverse osmosis irrigation system to the agave byproduct we recycle. And most importantly, in the people involved in making our tequila – 60 hands from beginning to end.”

 

With this community-driven approach to creation that keeps both eco-consciousness and slow processes top of mind, Montreal serves as the perfect destination to call home to Les Patrons, where streetwear has deep routes and is fluid everywhere you turn in the streets of Montreal.

You can shop the full collection while it lasts at Lespatrons.store

Keep up with  PATRÓN and more HOLR stories here.