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Business NewsEntrepreneurshipInvestmentsStartupsStock MarketUncategorized

Helena Christensen says Saie eyeshadow is ‘actually magical’

By Blendy Writer
August 19, 2026 2 Min Read
Comments Off on Helena Christensen says Saie eyeshadow is ‘actually magical’

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change.

Helena Christensen may be a ’90s icon, but these days she’s keeping an eye out for the latest and greatest clean beauty buys.

The model recently endorsed Saie’s new SuperSuede Baked Eyeshadow, a swipe-and-go formula she called “so insanely cushiony and soft” in a recent People interview.

“It’s actually crazy when such a thin, fine layer of a very natural tone can bring out your own colors in a way that really makes a difference; that surprised me,” said the ageless 57-year-old, who starred in a campaign for the new launch.

Swatches of 10 different shades of Saie cream eyeshadow, and an opened Saie cream eyeshadow pot.
Saie

Billed as the secret to an “uncomplicated eye,” the formula comes in 11 demi-matte and shimmery shades, all of which offer up to 16 hours of crease-free wear. And as Christensen pointed out, you can even apply them with your fingers for a quick, unfussy makeup look.

“It’s actually magical touching them with your finger because you almost don’t even feel them,” she added. “You don’t need to use any brushes, which I love.”


Helena Christensen in a cream silk blouse.
The ’90s icon modeled several shimmery and demi-matte shades for the latest Saie campaign. saiebeauty/Instagram

After all, the star said she’s embracing more “simplicity” in her beauty routine as of late, inspired by the effortless looks she wore in the ’90s.

“I am absolutely the first person to talk endlessly about how freaking cool the ‘90s were in so many ways,” she told the outlet.

Founded in 2019, Saie has quickly become a darling of the clean beauty space. Gwyneth Paltrow was an early investor, and everyone from Miranda Kerr to Paige DeSorbo has raved about the products in recent years.


Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.


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