Celebrities Are Bringing Frosty Eyeshadow Back: A MUA Breaks Down The Trend

Is it getting frosty in here… or is it just our eyes? For the past few months, we’ve seen plenty of celebrities on the red carpet (and on stage) rock a frosty eye. From colorful and dramatic to subtle and simple, a touch of shimmer and glitter in a cool-tone shade makes all the difference. 

On the carpet, the skin and lashes are left glowy, simple, and natural. The eyes, on the other hand, pack a frosty punch. To help us explain this shimmering trend, we chatted with celebrity makeup artist Anthony Merante. His celebrity clients include Ava Max, Taraji P. Henson, Madison Bailey, and more. 

Keep scrolling to learn more about this eye makeup trend everyone’s obsessed with: 

• The frosty eye makeup trend is resurfacing as a way to have fun with makeup again and move away from the clean girl aesthetic. 
• Merante recommends starting small with the frosted eyeshadow and building it up from there.
• Press the shimmer or glitter onto the eyelid with your finger or a sponge-tip applicator: don’t sweep it on with a brush.