Ashley Tisdale, Being Frenshe Company $250 Million in Sales

Ashley Tisdale is feeling fabulous over this news.

Four years after the High School Musical alum launched her wellness brand Being Frenshe—which offers body care, hair care, fragrances and home products and lip care—the company has officially exceeded $250 million in sales.

“I’m so proud of what we have built,” Ashley shared on Instagram April 28, “and am forever grateful for everyone who has believed in me and loved the products.”

And reaching this milestone is one that the 40-year-old almost couldn’t believe, especially after she went through the experience of shutting down her makeup line Illuminate in 2020. 

“There were so many red flags, and it was very stressful. I just felt like it was probably the biggest failure in my career thus far,” Ashley told Women Wear Daily in an interview published April 28. “I was totally turned off about coming out with products ever again.”

But once the pandemic hit, the Suite Life of Zack and Cody alum—who shares daughters Jupiter, 5, and Emerson, 19 months, with husband Christopher French—launched her lifestyle blog Frenshe, which proved to be “a space for me to get excited and inspired again, to just connect with people.”