It’s all about that base.
While Amazon has no shortage of celeb-approved beauty buys, only the Laura Geller Baked Balance-n-Brighten Color Correcting Foundation can say it’s the e-commerce giant’s No. 1 bestselling foundation.
The mega-retailer sold one about every 23 seconds in 2023 — and given it’s 50% off right now during Amazon’s Big Spring Sale, it’s safe to say thousands are about to fly off the (virtual) shelves.
The lightweight, buildable formula was made specifically with mature skin in mind, and it’s designed to glide over fine lines and wrinkles, as opposed to settling in them. (Plus, the marbelized pigments help color correct and even out skin tone.)
In addition to over 6,000 five-star Amazon reviewers — who call it everything from “a sure thing” to a “fountain of youth” — plenty of famous folks love the stuff too, including Bethenny Frankel.
“Goes on like a dream, covers like a veil … makes a woman in her 50s feel pulled together in about 10 seconds flat,” she said in an Instagram Reel with the brand, calling it “great for covering fine lines.”
“Everyone stops me about this,” the podcast added, saying she’s had women approach her at her daughter’s volleyball games just to rave about it.
Sheryl Lee Ralph also filmed a TikTok for the brand, saying the “weightless” foundation gives her a “natural, flawless finish every time.”
Meanwhile, Vanna White applied some in a social media clip, saying she uses it to set and freshen up her makeup. (“It goes on so smooth,” she raved.)
It’s far from the only of Geller’s products on sale right now, as we also spotted great deals on everything from the Italian Marble Sheer Lipstick — which Martha Stewart wore to a Grammys afterparty this year — to the bestselling Baked Blush-n-Brighten.
“[The products] are truly mistake-proof and incredibly versatile; you can use them in more than one way, which makes getting ready simple and fun,” Geller recently told us.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
