Australian bobsledders leverage social media stardom

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Australian bobsledders leverage social media stardom

By Blendy Writer

February 16, 2026 1 Min Read

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Australian bobsledders leverage social media stardom

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As social media stars take over the Winter Olympics in Italy, Australian bobsledders are embracing the “influencer games” trend by leveraging their online popularity to fund their Olympic dreams.

February 16, 2026 — 1.17pm

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