For decades, tennis was a blank canvas for fashion, with Cloud Dancer whites the only option available for stylish serves.
That’s no longer the case.
They might not be able to lift a racquet, but the selfie game of preened poses in crop tops, low-waisted skirts and clinging dresses is stronger than the scent of Glossier You at Melbourne Park.
The Australian Open’s WAG dress code in 2025: US content creators Morgan Riddle (left) wearing Melbourne label Benni and Paige Lorenze in Christopher Esber; Canadian tennis player Ayan Broomfield in Harbison Studio at the US Open in September.Credit: instagram @moorgs; Getty Images
Well-positioned content creators such as Morgan Riddle, the partner of US player Taylor Fritz, and Paige Lorenze, fiancee of US player Tommy Paul, have forged an aesthetic for sexy singles looking for hot doubles partners.
Most elements of the Wannabe WAG look are easy to achieve, with the choice of hairstyle flipping from high ponytail to Charlie’s Angel’s blowout, and dresses plucked from accessible labels such as Meshki, I am Delilah and Dissh.
What sets Wannabes apart from real WAGS is the shoes.
With chauffeurs and assistants, WAGS are willing to risk blisters in high heels while regular mortals ground their looks with mesh ballet flats or sandals, suitable for rushing to the bathroom mid-match and reapplying lip gloss.
