Apple picks Google’s Gemini to run AI-powered Siri coming this year
Apple is joining forces with Google to power its artificial intelligence features for products such as Siri later this year.
The multi-year partnership will lean on Google’s Gemini models and cloud technology for future Apple foundational models, according to a statement obtained by CNBC’s Jim Cramer.
“After careful evaluation, we determined that Google’s technology provides the most capable foundation for Apple Foundation Models and we’re excited about the innovative new experiences it will unlock for our users,” Apple wrote.
In August, Bloomberg had reported that Apple was in early talks with Google to use a custom Gemini model to power a new iteration of Siri.
Last week, the search giant’s market capitalization surpassed Apple for the first time since 2019.
The news sent up shares of both tech giants, with Google surpassing a $4 trillion market value.
Apple has mostly stood on the sidelines of the AI frenzy that’s swept up Wall Street since the launch of OpenAI’s ChatGPT at the end of 2022. That’s amped up the pressure on the iPhone maker to deliver an impressive offering to compete with the likes of Google, ChatGPT and Anthropic’s Clause.
Last year, the iPhone maker delayed a major upgrade of its Siri AI voice assistant until 2026, despite running ads for the product.
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